New paint for an old ship

A while back, I explored ways to reimagine the corporate identity for a museum ship in the Port of Hamburg. The goal was to design a modular CI in which every element remains impactful, evoking a strong connection to the MS Bleichen and its maritime legacy.

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Arbeitsbestandteile

• Ausarbeitung des Corporate Designs

• Erstellung des theoretischen Konzepts

• Planung und Gestaltung der User Experience und des User Interface

I found inspiration in the maritime flag alphabet, a visual language used for communication at sea. Each shape and color has its own unique character and can be adapted in many ways. For the corporate identity, this approach allows for endless flexibility with forms and variations, all while staying true to the essence of the MS Bleichen.